On Wednesday, in the opening speech of Dr. Shaikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah in Sharjah’s Expo Centre at the International Government Communication Forum (IGCF)stressed on the necessity of digitalizing government communication and said that services must go hand in hand with technological empowerment of society.
The theme of the IGCF is ‘Behavioural Change Towards Human Development’ which is the eighth edition going to take place on March 20-21.
“The community must learn how to utilize new technologies, and the Emirati community is young… it depends on interactive relations between its members and government employees,” Dr. Shaikh Sultan said.
Shaikh Sultan pointed out that most of the government employees who are graduate from specialized universities are unable to manage with their demands of the present day which is not applicable to senior citizens.
“Our surgical blade went so deep in it until screams were heard. But we were never unjust, everyone was treated rightfully,” said Dr. Shaikh Sultan.
“When we look at government entities and the systems we have in place, we must also make sure that the government employees’ skills are updated to match the requirements of this modern process — and this needs strong leadership,” he added.
Shaikh Sultan Bin Ahmad Al Qasimi, Chairman of Sharjah Media Council stated, “Numerous governments around the world have begun to integrate behavioral sciences into government communication programmes to make a positive impact on society.”
Shaikh Sultan explained, “First, we must understand individuals and how their mind is shaped. Second, we need to inform them of the behavioral options available to them, and third, we must motivate and urge them to adopt a positive behavior that serves their interest and the interest of society.”

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